I find the revenue hiding in your pricing, trials, and churn.
You know you're leaving money on the table. Let me help you find it.
Get the Revenue Leak Audit
You know you're leaving money on the table. Let me help you find it.
Get the Revenue Leak Audit
Most SaaS and subscription app founders are leaving at least 20–40% on the table. When did you last seriously look at your pricing? If the answer is "when we launched" or "honestly I'm not sure," you're not alone. The average subscription business spends just 6 hours on pricing across its entire lifespan.
What does your trial-to-paid conversion look like right now? Is that a number you're happy with? What have you actually done to move it? Your paywall fires. Users see it. Some convert. But have you ever tested the timing, the copy, the offer structure? Most founders haven't.
Part of the reason is bandwidth. Part of it is proximity. When you're inside the business every day, your own funnel becomes invisible. You stop seeing what a new user actually experiences. Fresh eyes from someone with no attachment to how things have always been done changes what you can see.
Pricing, trials, and churn are the least-touched parts of most subscription businesses. And always where the biggest opportunity is.
Founders almost universally underinvest in conversion and overinvest in acquisition. But if your top of funnel is working at all, there's almost always more revenue sitting in your new user experience and paywall than you'd get from doubling your ad spend. I've seen revenue double. Not from more traffic. From fixing what happens after someone signs up.
What this looks like in practice
A founder at $900K ARR launched with a 14-day free trial and hasn't touched it since. Trial-to-paid conversion sits at 9%. Moving that number to 15% is a realistic target for a well-optimized opt-in trial, and it's worth roughly $60K in annual revenue. That's been sitting there since day one. It's not a product problem. It's a trial problem that nobody has had time to address systematically. Most fixes, once identified, take a few hours of work and cost almost nothing to test. Seeing the problem in the first place is where founders get stuck.
Why me
I've bought, grown, and exited subscription apps multiple times. One of those exits was to a strategic acquirer. Not as a consultant advising from the sidelines. As the operator, with my money at risk on every decision. And before buying any of them, I analyzed hundreds of subscription businesses, each one evaluated for hidden potential, fixable leaks, and revenue being left behind. After enough of those, you know exactly where to look.
Every acquisition taught me the same thing: the gap between what a subscription product earns and what it should earn is almost always sitting in the same places. Pricing untouched since launch. Trial flows converting at half their potential. Paywalls that have never been seriously tested. Onboarding sequences nobody's looked at in a year. The opportunity compounds every time you fix one of them, faster than most founders expect.
What works against you is how well you know your own product. You've clicked through your signup flow hundreds of times. You can't see it as a new user anymore. Someone with no history with it, and no attachment to why it was built the way it was, will find things in an hour that you've walked past for years.
I'm obsessive about finding every dollar a product is leaving behind. Pricing, trial structures, paywalls, onboarding sequences. I test all of it. Hypothesis, test, measure, repeat. I built a methodology around finding wins systematically, because when it was my money, ad hoc wasn't good enough.
That's what I bring to your business. A repeatable process for finding the revenue you're already leaving behind, built when my own money was on the line. If you haven't systematically worked your trial flow, pricing, and new user experience, the opportunity is already there. The question is just how much.
If that sounds like the kind of person you want working this problem with you, the next step is the audit.
Get the Revenue Leak Audit →Once I begin your audit, I deliver a 90-day testing roadmap within two weeks. The exact experiments to run, in priority order, to find the revenue hiding in your funnel.
Pay and book. You'll receive an intake form immediately. Fill it out and grant analytics access. No call needed upfront. Once I have your information and access to analytics, I will ask any clarifying questions and then start work.
The analysis runs in two parts. First, I walk through your product cold, with no attachment to how things have always been done. Signup flow, paywall timing, onboarding, pricing page. These are the things that become invisible when you're inside the product every day. Then I go into the data: conversion rates by funnel stage, churn patterns, pricing signals, trial length mismatches. Fresh eyes identify what's broken. The data shows how much it's costing you. From there I build a prioritized backlog of 8 to 12 specific, testable hypotheses across pricing, trials, paywalls, onboarding, retention, and win-back.
I walk you through everything. You leave with a clear picture of where your revenue leaks are, which ones to fix first, and exactly what to test. Implement it yourself, or we can discuss whether ongoing work makes sense.
You have real users and real data. You don't need to be at a specific revenue milestone. You just need real users moving through your funnel. If people are signing up and some are converting, there's something to work with.
The founders who get the most out of this are usually the ones who already suspect the opportunity is there. They launched with a pricing structure they haven't seriously revisited. They've been meaning to look at their trial flow for months. They know churn is higher than it should be but haven't had time to dig in. They just haven't had the bandwidth, or the outside perspective, to go after it systematically. That's exactly what this is for.
You or your team need to be able to ship changes. The audit tells you exactly what to test and why. The execution is yours.
Most people who do this work have advised from the sidelines. I've acquired, grown, and exited subscription businesses with my own money at risk. So I know exactly where the patterns hide.
The roadmap gives you a prioritized list of specific opportunities. You only need one to pay for this several times over.
What's included
Since it's just me, I take on a limited number of audits at a time.
At $1M ARR, a 20% improvement in trial-to-paid conversion is worth $200K in annual revenue. Most audits surface multiple improvements across pricing, trials, and churn. One item from the roadmap typically pays for the audit many times over. The risk isn't the cost. It's not optimizing.
If you have real users moving through your funnel, you have enough to work with. You don't need a massive engineering team or enterprise tooling. Most of the highest-leverage tests can be run with basic analytics and the ability to ship small changes.
Yes, and many founders do. The roadmap is built to run without me. Some founders also have me run the experiments on an ongoing basis. The value is in the judgment calls: when a test is ready to call, when to double down, what to prioritize next. You can develop that instinct over time, but it's slow to build and costly to get wrong.
Two weeks from the day I begin your audit. Once you've submitted your intake form and granted analytics access, you're in the queue. I'll confirm your start date based on current availability. The results call is scheduled at the end of your two-week window.
Access to your analytics and a filled-out intake form (takes about 20 minutes). That's it.
You know something's off in your funnel. Two weeks from now, you'll know exactly what it is and what to test first.
Get the Revenue Leak Audit